How to write a client proposal

A strong client proposal explains the problem, your approach, the scope, the timeline, the investment, and the next step. The client should understand what they are buying and what happens after they say yes.

By smpl.stu · Updated

The 10-section proposal structure

SectionWhat to write
CoverState who the proposal is for and what project it covers.
ProblemExplain the client need in plain language.
SolutionDescribe how you will solve it.
ScopeDefine what is included and what is not.
DeliverablesList the actual outputs the client receives.
TimelineSet a realistic schedule.
InvestmentShow pricing clearly.
AboutGive the client confidence in who they are hiring.
TermsClarify payment, revisions, approvals, and assumptions.
Next StepsTell the client exactly how to accept or ask questions.

The faster option

If you do not want to start from a blank page, smpl.proposals can generate this structure from three short inputs.

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