1. Cover
Prepared for Northline Roasters by Jamie Rivera, freelance brand designer. Project: brand refresh and packaging system. Date: current month.
2. Problem
Northline Roasters has outgrown its original logo and packaging. New wholesale accounts need consistent artwork, and the current identity does not scale to bags, boxes, and merchandise.
3. Solution
A refreshed identity system: refined logo, typographic system, color palette, and a repeatable packaging template that can be applied across bag sizes and coffee origins without further design work.
4. Scope
- Refined primary logo and one secondary lockup.
- Type and color system with usage notes.
- Packaging templates for 250g and 1kg bags.
- Two rounds of revisions per deliverable.
- Not included: photography, web design, or print production management.
5. Deliverables
| Deliverable | Format |
|---|---|
| Logo suite | SVG, PNG, PDF |
| Brand guidelines | |
| Packaging templates | Editable AI files |
6. Timeline
| Week | Milestone |
|---|---|
| 1 | Kickoff, research, moodboard. |
| 2-3 | Logo direction and revisions. |
| 4 | Type, color, and system rules. |
| 5-6 | Packaging templates and final delivery. |
7. Investment
Fixed project fee: $6,800 USD. 50% due to start, 50% due on final delivery. Additional revision rounds beyond scope are billed at $120/hour.
8. About
Jamie Rivera is a freelance brand designer with eight years of experience in food and beverage identity work. Past clients include specialty cafes, small-batch producers, and independent grocers.
9. Terms
- Payments due within 14 days of invoice.
- Deliverables transfer on final payment.
- Either party may cancel with 7 days notice; work completed is billable.
10. Next Steps
Reply to accept, and the deposit invoice will be sent. Kickoff can be scheduled within one week of the deposit clearing.
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